Unlocking Semantic Discovery: The Ultimate Guide to Our SmartSearch™
How AI-Powered Embedding Search Makes Audience Targeting Smarter Than Ever
If you’ve ever struggled to find your ideal customers with keyword search, you’re not alone. The future of audience discovery is here—and it’s called SmartSearch™.
What is SmartSearch™?
SmartSearch™ is our advanced, AI-driven search feature designed to help you discover companies and audience segments based on meaning, context, and industry language—not just keywords.
Unlike traditional search tools, SmartSearch™ understands the “why” and “what” behind your query, surfacing results you’d miss with keyword-only filters.
Embedding Search: The Technology Behind SmartSearch™
At the core of SmartSearch™ lies embedding search—an AI technology that “translates” your search phrases and company descriptions into mathematical representations called vectors.
In plain English:
Instead of matching just the words you type, SmartSearch™ converts every query and company profile into a long list of numbers (an embedding vector) representing their meaning and context.
It then finds results with similar vectors, surfacing companies whose descriptions mean the same thing—even if they use totally different words.
Why Embedding Search Beats Traditional Search
Traditional Search Embedding (SmartSearch™)
Exact keyword matching Finds synonyms & conceptual matches
“Italian restaurant” → only “Italian restaurant” “Italian restaurant” → also finds “trattoria,” “authentic pasta dining,” “pizzeria,” “Mediterranean bistro”
Misses context & nuance Understands intent, relationships
Bottom line: You get richer, more relevant results with less trial and error.