Part Of What Sets Us Apart From Our Competition Is We Use Several Different Online (Intent Based First Party Data) And Offline Data Sources AND Then We Use SKIP TRACING To verify All Data. low-cost leads high quality leads data enhancement

Combining The Consumers Contact Data To Their Online Activity Provides an Accurate Picture OF What They Are Currently Interested In Purchasing. We Not Only Identify "Intent", We Grade The Level Of Intent!  Our Competion Does Not Provide This Level Of Detail. low-cost leads high quality leads data enhancement

Some Of Our Competiton Provides Verified Data, or "Triple VerifiedData".  We Want To Make Sure The Data We Provide Not Only Exists On Some ESP Somewhere, But The Data IS Accurate And Is Currently Being Used As Their Current Method Of Contact.  

This Is Another Industry Standard!

This "ID Resolution SuperPixel" Tracks The Activity Of The Visitor(s) While On Your Website. The Information Provided Will Give You A Good Idea Of The Level Of The Visitors Interest. This Is Another Innovation To Out perform Facebook!  

This Is Also Another Industry First.

You Can Still Link Our Data To Meta-Facebook, But Why Would You?  That's Another 10-15% Of Ad Cost Back In Your Pocket!

You now have access to the industry's leading dataset which is over 40 of the top data sources, put through a proprietary data transformation pipeline based on REAL feedback. Here is how it benefits YOU

#1 - Every major data source combined into 1 core dataset. The dataset you have access to is an accumulation of over 40+ of the industry's top sources (Experian, Transunion, Apollo, Owler, Skrap… you name it, we likely have it or if we don’t then it’s been tested and not worth buying into).

You can have peace of mind that you have access to every data source you would need. We have vetted them all.

#2 - You have the ONLY dataset in the industry which is scored based on real feedback…not some “blackbox” logic.

This may come as a shock…but most large data vendors just sell to other data vendors who then sell to other data vendors. Data passes through several companies before it gets to an end user who is actually calling, emailing, running ads or USING the data.

Our dataset is a closed feedback loop. All feedback we get via designated end points, comes back and we use this to create our scoring models which update daily.

#3 - The dataset is owned by us and managed by us. Its sole partners are other data providers. Every dataset we on-board, gets vetted, added to the next build and passed onto you and your clients. 

At long last (been months in the making) we have secured our own ad server called DataMAX-Ads™.

Now what does this mean?

#1 - You can cut out the middle man

When you run ads with Facebook, Google, Display etc - you are paying a hefty premium on CPM - usually $40,$50 even $60 and above. This is because so many hands are in the cookie jar and the whole process of getting an ad live on these networks is way more expensive than it’s supposed to be.

With our own ad server, we can cut this BS and get you in front of your exact list for the lowest possible cost using all the ad networks (Facebook, Google, display, Apps, websites etc).

#2 - Target lists directly without algorithm BS.

Let’s say you have a local business that you want to run ads for, you build a hyper-targeted list then upload it to Facebook... It flops - why?  It’s because the list was not big enough. Facebooks algorithm needs all this space to play - great for people running ads to everyone via a broad audience- bad for you.

The solution? Using our own ad exchange, we put the ads DIRECTLY in front of the list as many times as you want for the lowest price possible.

Now you can build a list of 20,000 intent leads, then get in front of every single one of them.

#3 - This changes the game for ABM.

ABM (Account Based Marketing) is one of the biggest problems we solve at DataMAX, as here are so many businesses targeting other businesses and it’s like finding a needle in the haystack.

With our own ad server, you can build a hyper-targeted list of business, match to their personal ID, load into the ad server and get you message directly in front of them.

We have tested this and running programmatic ads alongside cold email is produced a 2x increase in response.

Unlocking Semantic Discovery: The Ultimate Guide to Our SmartSearch™

How AI-Powered Embedding Search Makes Audience Targeting Smarter Than Ever

If you’ve ever struggled to find your ideal customers with keyword search, you’re not alone. The future of audience discovery is here—and it’s called SmartSearch™.

What is SmartSearch™?

SmartSearch™ is our advanced, AI-driven search feature designed to help you discover companies and audience segments based on meaning, context, and industry language—not just keywords.

Unlike traditional search tools, SmartSearch™ understands the “why” and “what” behind your query, surfacing results you’d miss with keyword-only filters.

Embedding Search: The Technology Behind SmartSearch™

At the core of SmartSearch™ lies embedding search—an AI technology that “translates” your search phrases and company descriptions into mathematical representations called vectors.

In plain English:

Instead of matching just the words you type, SmartSearch™ converts every query and company profile into a long list of numbers (an embedding vector) representing their meaning and context.

It then finds results with similar vectors, surfacing companies whose descriptions mean the same thing—even if they use totally different words.

Why Embedding Search Beats Traditional Search

Traditional Search Embedding (SmartSearch™)

Exact keyword matching Finds synonyms & conceptual matches

“Italian restaurant” → only “Italian restaurant” “Italian restaurant” → also finds “trattoria,” “authentic pasta dining,” “pizzeria,” “Mediterranean bistro”

Misses context & nuance Understands intent, relationships

Bottom line: You get richer, more relevant results with less trial and error.

We Just Launched Pilot of TRU (Anti Noise Model)

This week we are piloting TRU™ OR “Trusted Resolution Unit”

In short - this is a proprietary noise filter model which is designed to do 1 thing and 1 thing only.

ELIMINATE NOISE to enhance accuracy.

What is noise?

let's say look at the segment 'Business > Sales > Identity Resolution'

Before this segment may have been capturing signals that were 'close' but not exact.

For example - there could be people looking at a Customer Data Platform (CDP) which could be related however is not close enough for us to say real TRU intent.

Hence TRU is a way for us to filter existing signals.

So far we have eliminated up to 90% of the noise thus far - however we are continually tweaking on what we allow through.

Our job is to produce less leads and higher conversion. We would rather your client use less effort and make a greater ROI.

Q. Are you adding more intent signals to increase audience size + have highest accuracy of TRU

A. That is what we are doing all day, everyday, 7 days a week.

More and more intent feeds are syncing to our network, more and more publishers are syncing with our pixel.

Over 250+ billion URL's processed per week...and that number is growing.

Let me know any other questions you have below!

Once your search profile is set, you can sync it across platforms. You’ll have the flexibility to schedule updates as frequently as daily. Using tools like Make or Zapier, or platforms like Kixie for call centers, gives you total control to direct verified, real-time data to your outreach channels.

Our Custom Models feature helps you refine your target even further. Let’s say you’re targeting agencies interested in identity resolution. Through Custom Models, you can specify qualifications, set parameters, and use predefined attributes, like income, credit rating, and seniority. This extra layer of targeting helps maximize campaign impact.

Audience Sync’s 6D approach isn’t just multi-channel marketing—it’s about linking each touchpoint with precision. This unified targeting approach can increase engagement, streamline communication, and improve conversion rates. So, the next time you’re designing a campaign, remember: 

With Audience Sync, reaching your audience in a way that resonates has never been easier.

Let me know any other questions you have below!

At DataMax-CGrattan, we specialize in creating tailored SEO strategies that increase your website's visibility on search engines. Our expert team conducts thorough keyword research and competitor analysis to ensure that your site ranks higher and attracts more organic traffic. Let us help you climb the search engine results today!

What sets us apart is that the core foundation of our data is PERFORMANCE. 

The Highly Advanced Features You See Here Have Developed Rapidly And The Updates to The Capability Of Our System Occur Quite Frequently. We Are Committed To Staying Ahead Of Our Competition.

Most major data companies are selling to other data companies, then they are selling to platforms. Very few data vendors are dealing directly with the end user (the media buyer, the sales team, the outbound team). We built this data technology out of necessity as we are performance marketers ourselves and we use this platform to run our own companies.

Now - we get that sounds a bit ambitious, so how about some cold hard facts.

1 - We have one of the largest behavioural feeds in the industry with over 60 BILLION URL's being collected and processed every day which then matches back to the specific individual.

2 - We utilise B2B2C which means we have successfully linked consumer data to businesses. This means you can accurately track the intent of a business. Most companies will tack intent of the business using IP's...but businesses are just a group of people - so it's way more accurate to target the behaviour of the person working or running the business!

3 - We have online2offline which means our data is online profiles which are skip traced to offline database.

4 - We don't charge per record. Any other company will charge per record anywhere from a few cents or higher. This adds up QUICK! For example, if you were to build a high intent list of businesses looking at lead generation on any other platform that provides that type of data, you would pay per record. Want 100k list? That will be $3k-$10k.

We focus on a fixed cost which allows our agency partners to have bigger margins and more clients.